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The Ultimate Guide to Product Marketing in 2019
What Is a Software Platform & How Is It Different From a Product?
The Best WordPress Lead Generation Tools and Plugins in 2019
12 PPC Tools & Software to Help Your Ad Campaigns Crush It
16 Stats That Prove the Importance of Local SEO
Why HubSpot is Partnering with WP Engine
The Best 7 Ecommerce Software in 2019
Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea
How to Launch a New Product [Free Checklist]
13 Types of Blog Headlines That'll Get You More Traffic [+ Examples]
11 Things Great Managers Never Say to Their Teams [Infographic]
The Best 14 Website Plugins in 2019
The Simple Guide to Creating an HTML Email [+ Free Templates]
How to Make a Video: a Step-by-Step Guide
The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool
Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It
The Simplest Answer to, "What Is Product Marketing?"
The 13 Best WordPress Calendar Plugins in 2019
The 5 Types of Social Media and Pros & Cons of Each
A Simple Explanation of a 502 Bad Gateway Error & How to Resolve It

The Moz Blog

What Your Google Tag Manager Container Should Contain - Whiteboard Friday DiTomaso
21 Ways to Triple Your B2B E‑Commerce Conversions OliviaRoss
Rural Local SEO: A Marketing Package Strong on Education MiriamEllis
Podcasts in SERPs: Is Audio SEO the Next Frontier? Dr-Pete
7 Proven SEO Reporting Best Practices That Boost Client Retention KameronJenkins
4 Key Lessons Content Marketers Can Take From Data Journalists matt_gillespie
10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday Cyrus-Shepard
How to Explore a SERP Feature Strategy with STAT TheMozTeam
The New Moz Local Is on Its Way! MiriamEllis

Seth Godin's Blog on marketing, tribes and respect

Constraints and measurement
These are the two axes of professional design and engineering. Did you produce within the constraints? Did you deliver measurable results? That’s it. Good design doesn’t exceed the available resources and produces measurable change against the agreed upon objectives. Great design is better than good design because it uses fewer resources and/or creates even better […]
The tyranny of small debts, compounded
The simple but hard to follow rule is this: Only borrow money to buy things that go up in value. In the old days, that meant a house and a college education, because you’d probably earn enough from either to pay back the debt, with interest. Today, housing is unpredictable and many forms of student […]
yesyesyesyesyesyesyesyes
That’s exciting to hear. Until you realize that if you switch just one letter around, it spells eyes eyes eyes… As soon as you’re applauded, you have eyes on you. Eyes that belong to humans, to critics, to people hoping for the best. Mostly, to people who expect you to keep your promises. That’s part […]
Fear of kohlrabi
What do you do when you face an alien looking vegetable? It’s all over the farmer’s market, it’s cheap and plentiful and you’ve never had it before. Most people walk right on by. What’s the cost of being wrong, though? The economic cost is tiny. Make a mistake with a kohlrabi and you’re out about […]
Eleven votes
Every year, the Baseball Writers of America vote for induction into the Baseball Hall of Fame. Eleven of them voted NO when Babe Ruth came up for the first time. If Babe Ruth gets eleven ‘no’ votes, why are we so worried about the noisy critic in the corner?
“That’s just semantics”
Just? The meaning of the word is the reason we used the word. If we don’t agree about the meaning of the word, we haven’t communicated. Instead of, “that’s just semantics,” it seems more productive to say, “I’m confident we have a semantics problem.” Because that’s all of it. The way we process words changes […]
The mythical “Head of Marketing”
Most organizations have someone that they call the head of marketing, but unlike the other departments, this person’s job is usually more tactical and less strategic than it could be. That’s because the boss isn’t willing to let go of the decisions that are actually at the heart of marketing. The boss is holding on […]
Of course it could be better
That’s not the question, not really. The question is, “what are you going to do about it?” And, to follow up, “what effort are you willing to put in to make it better?” If you’re not willing to make it better, it’s probably going to stay the way it is. The first day of summer […]
Awkward memorization
The spread of TED talks means that more and more people are being put on stage and told to memorize their talk. This almost always leads to failure. It’s not because people memorize too much, it’s because they don’t memorize enough. Watch a great performance and you’ll see no artifacts of memorization. Instead, you will […]
Book recommendations–present, future and past
Jerry Colonna, the quiet coach of so many successful leaders, has his first book out, publishing tomorrow. It’s raw, personal and life-altering. It’s called Reboot. Lewis Hyde, author of the seminal The Gift, only writes a book a decade. The new one is due soon, I’ll be adding it to my stack on pub day. […]

MarketingProfs How-To Articles

Six Ways to Be More Genuine in Your Customer Interactions
Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]
The Path to Finding Your Ideal Ad Creative
Event Planning: What You Need to Know [Infographic]
Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)
The Personality Traits of Top Digital Marketing Influencers
10 Ultimate Browser Extensions and Digital Tools for Growth Marketing
Why Employees Get Fired
The Power, Potential, and Process of Personalized Marketing [Infographic]
Five Segmentation Gaffes (And How to Avoid Them)
Google and Podcasts: The Next Big SEO Opportunity?
Five Ways to Convert More Customers With Call Analytics
Four Realistic Email Marketing Goals for Your Business, With Examples
Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]
The Art of the Re-Engagement Email: How to Win Back Your Customers for Good
Why People Follow (And Unfollow) Brands on Social Media
10 Examples of the Best Brand-Community Landing Pages
Rate Card: How Much Social Influencers Charge Brands
Voice Search Stats Compilation: 2019 [Infographic]
Three Types of Events That Will Fuel Sales for Your Brand